London 2012 gold medallist Luke Campbell launches £3.4million investment into StreetGames

MILLIONS of pounds are to be pumped into deprived areas of the country in a bid to boost the London 2012 sporting legacy.

The National Lottery and Sport England will spend £3.4million on getting more young people active over the next year.

Charity StreetGames will create 307 Doorstep Sports Clubs (DSCs) to get more 14 to 25-year-olds from disadvantaged areas into sport.

They will work with some of the poorest communities in England in an attempt to further the London Olympics and Paralympics legacy.

The campaign has been backed by boxer Luke Campbell, who won bantamweight gold at last summer’s Games and recently starred in ITV’s Dancing On Ice.

Luke poses with his bantamweight gold medal won at the London 2012 Olympics

Luke poses with his bantamweight gold medal won at the London 2012 Olympics

The 25-year-old, from Hull, said: “It’s great to see new opportunities being created for deprived areas because sport is a way into a better life.

“It creates fantastic opportunities – I’ve travelled the world thanks to my career representing Great Britain. I would never have had anything had I not got involved with boxing.

“There are a lot of talented kids out there who just don’t get the chance to show what they can do so StreetGames are making a real difference.”

The programme is targeted at the 1.6 million young people who live in the most disadvantaged areas of England.

Recent research has shown that young people who live in the most deprived neighbourhoods miss out on the chance to take part in organized sport.

StreetGames will create DSCs to promote traditional games as well as innovative new activities such as Rush Hockey, Instant Ping Pong and Street Dance to encourage more youngsters to get involved.

Jane Ashworth, chief executive of StreetGames, said: “Doorstep Sport Clubs change the sporting and social landscape in disadvantaged areas.

“This is not just about sport – it’s also about improving young peoples’ lives as they grow and develop as members of healthier, safer, stronger communities.”

Hugh Robertson, Minister for Sport, hailed the investment and said: “StreetGames is using the power of sport to help improve communities across the country and change lives for the better.

“This latest investment will establish hundreds of local sports clubs aimed at young people in disadvantaged areas, encouraging greater participation in sport and helping social cohesion.”

And Phil Smith, from Sport England, added: “StreetGames can help get us into parts of society that sometimes other sporting bodies cannot reach.

“The inequality in the sports participation rates between the rich and the poor is just unacceptable.

“It cannot be right that young people from deprived communities do not get the chance – for whatever reasons – that their wealthier counterparts get and this is about addressing that imbalance.”

Luke Campbell is a StreetGames ambassador supporting the launch of its new nationwide Doorstep Sport Club programme. For more information, please visit:


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